The SellerGoat Platform
Everything that happens inside a SellerGoat engagement, and the Amazon APIs we use to do it. The same system our operators use daily, built on Amazon's Selling Partner API.
Built on Amazon's Selling Partner API · SellerGoat LLC · United States · Onboarding new brands now
SellerGoat is a full-service Amazon management company that helps consumer brands launch and scale without the day-to-day headache of managing the channel themselves. Our US-based team handles strategy and execution across advertising, listings, creative, inventory, FBA operations, pricing, account health, and reporting. Behind the scenes, our proprietary platform connects securely to Seller Central through Amazon's Selling Partner API, giving us the data and tools to manage each account proactively.
What we do
Whether you're launching on Amazon or scaling past eight figures, SellerGoat operates as an extension of your team. Services include:
- Amazon account and catalog management
- Listing creation, optimization, and variation structure
- SEO-focused copywriting for titles, bullets, descriptions, and A+ content
- Listing image design, A+ Content layouts, and Brand Store creative
- Product research and competitive scouting for launches and category expansion
- Inventory and catalog troubleshooting
- Advertising management and performance optimization
- Promotion strategy, deal scheduling, and coupon management
- Launch strategy for new products
- Sales growth strategy and account oversight
- Brand positioning and conversion improvement on Amazon
- A/B testing for titles, images, and A+ Content through Amazon's Manage Your Experiments
- Customer feedback monitoring and review management
- Buyer communication, returns management, and post-purchase customer support
- Ongoing reporting, analysis, and strategic recommendations
Platform capabilities and Amazon data access
The SellerGoat platform uses Amazon's Selling Partner API (SP-API) to securely retrieve the data our team needs to manage your account. Each capability below is tied to the specific SP-API role it requires. We only access the roles required to deliver the service, nothing more.
| Capability | What it does | SP-API Role |
|---|---|---|
| Listing & Catalog Management | Creates and maintains product listings, A+ content, variations, and parent-child relationships. Pushes optimized titles, bullets, and keyword backends. | Product Listing |
| Automated Pricing | Monitors competitor pricing and Buy Box activity. Adjusts list prices and scheduled promotions to protect margin and win placement. | Pricing |
| Promotions & Deals | Plans and schedules Coupons, Lightning Deals, 7-Day Deals, Prime Exclusive Discounts, and Subscribe & Save offers. Coordinates promotional pricing windows and tracks offer performance against margin targets. | Pricing |
| Inventory & Order Tracking | Tracks stock levels, reorder points, sell-through velocity, and order flow across every SKU in the catalog. | Inventory and Order Tracking |
| FBA Fulfillment | Plans, creates, and receives FBA shipments. Monitors inbound issues, storage costs, and FBA fee changes. | Amazon Fulfillment |
| AWD Inventory Management | Manages Amazon Warehousing & Distribution inventory and transfers to FBA. | Amazon Warehousing and Distribution |
| Amazon Logistics | Coordinates Amazon Shipping as a carrier for direct-to-customer orders where it fits the fulfillment mix. | Amazon Logistics |
| Financial Reporting | Produces settlement reports, P&L summaries, and account-level financial statements for operational and tax-prep use. | Finance and Accounting |
| Account Health Monitoring | Tracks performance metrics, policy compliance, and account health signals so issues get caught before they escalate. | Selling Partner Insights |
| Buyer Messaging | Handles buyer-seller messages and post-purchase communication through Amazon's approved messaging system. | Buyer Communication |
| Review Solicitation | Sends Amazon-compliant review requests on eligible orders to build review velocity within policy. | Buyer Solicitation |
| Feedback & Review Monitoring | Tracks seller feedback signals and star-rating trends through account health data. Surfaces low-rating patterns and negative-feedback events for catalog and listing action, and routes appropriate cases through Buyer Messaging. | Selling Partner Insights |
| Sustainability Compliance | Submits and maintains sustainability certifications to qualify listings for Climate Pledge Friendly. | Sustainability Certification |
| Amazon Business (B2B) Catalog | Manages the Amazon Business catalog presence, quantity discounts, and B2B-eligible listings. | Business Product Catalog |
| B2B Reconciliation | Reconciles Amazon Business purchase activity against invoices for brands serving B2B channels. | Business Purchase Reconciliation |
- Listing & Catalog Management
- Creates and maintains product listings, A+ content, variations, and parent-child relationships. Pushes optimized titles, bullets, and keyword backends.
- Product Listing
- Automated Pricing
- Monitors competitor pricing and Buy Box activity. Adjusts list prices and scheduled promotions to protect margin and win placement.
- Pricing
- Promotions & Deals
- Plans and schedules Coupons, Lightning Deals, 7-Day Deals, Prime Exclusive Discounts, and Subscribe & Save offers. Coordinates promotional pricing windows and tracks offer performance against margin targets.
- Pricing
- Inventory & Order Tracking
- Tracks stock levels, reorder points, sell-through velocity, and order flow across every SKU in the catalog.
- Inventory and Order Tracking
- FBA Fulfillment
- Plans, creates, and receives FBA shipments. Monitors inbound issues, storage costs, and FBA fee changes.
- Amazon Fulfillment
- AWD Inventory Management
- Manages Amazon Warehousing & Distribution inventory and transfers to FBA.
- Amazon Warehousing and Distribution
- Amazon Logistics
- Coordinates Amazon Shipping as a carrier for direct-to-customer orders where it fits the fulfillment mix.
- Amazon Logistics
- Financial Reporting
- Produces settlement reports, P&L summaries, and account-level financial statements for operational and tax-prep use.
- Finance and Accounting
- Account Health Monitoring
- Tracks performance metrics, policy compliance, and account health signals so issues get caught before they escalate.
- Selling Partner Insights
- Buyer Messaging
- Handles buyer-seller messages and post-purchase communication through Amazon's approved messaging system.
- Buyer Communication
- Review Solicitation
- Sends Amazon-compliant review requests on eligible orders to build review velocity within policy.
- Buyer Solicitation
- Feedback & Review Monitoring
- Tracks seller feedback signals and star-rating trends through account health data. Surfaces low-rating patterns and negative-feedback events for catalog and listing action, and routes appropriate cases through Buyer Messaging.
- Selling Partner Insights
- Sustainability Compliance
- Submits and maintains sustainability certifications to qualify listings for Climate Pledge Friendly.
- Sustainability Certification
- Amazon Business (B2B) Catalog
- Manages the Amazon Business catalog presence, quantity discounts, and B2B-eligible listings.
- Business Product Catalog
- B2B Reconciliation
- Reconciles Amazon Business purchase activity against invoices for brands serving B2B channels.
- Business Purchase Reconciliation
B2B management is an add-on with an additional fee for DTC clients. B2B-only brands are managed at the standard rate.
Product research and scouting
Before a single ASIN goes live, SellerGoat does the research work that makes a launch viable. For existing catalogs, the same process drives category expansion and listing refresh decisions.
- Keyword discovery. High-relevance search terms from Amazon Ads keyword recommendations and external SEO tools (Helium 10 Cerebro, DataForSEO), translated into listing copy and PPC structure.
- Competitive listing analysis. Competitor titles, bullets, A+ content, pricing, and review patterns audited across target ASINs to surface positioning gaps.
- Niche scoring. Category demand, competitive density, and review velocity assessed to inform launch and pricing decisions.
- ASIN tracking. Rank, BSR, and pricing movement monitored on competitor and watch-list ASINs over time.
Promotions and deal management
The full promotional lifecycle, from identifying the right deal type and timing window to monitoring performance against margin targets.
- Deal selection and scheduling. Coupons, Lightning Deals, 7-Day Deals, Prime Exclusive Discounts, and Subscribe & Save offers, scheduled around inventory levels and seasonal demand.
- Pricing coordination. Promotional pricing set alongside everyday pricing strategy so discounts drive volume without undercutting margin or Buy Box eligibility.
- Performance tracking. Units moved, conversion lift, and margin impact monitored during and after each promotion to inform future deal calendars.
Feedback and review management
Seller feedback and product reviews directly affect account health, Buy Box eligibility, and conversion rates. SellerGoat monitors both and acts when signals shift.
- Seller feedback monitoring. Feedback scores and individual events tracked through account health data; negative feedback flagged and root-caused.
- Review trend analysis. Star-rating trends and review content monitored across the catalog to surface recurring complaints and listing accuracy gaps.
- Review solicitation. Amazon-compliant review requests on eligible orders, timed to maximize response without triggering rate limits.
- Escalation routing. Issues routed through the right channel: Buyer Messaging, catalog updates, or account health workflows.
Analytics and reporting
Recurring reports inform every operational decision we make on a client's account. The same data that drives our management is available to clients on a schedule and on demand.
- Sales and traffic reporting. Account-level sales, traffic, and conversion broken down by product and period: revenue, units, sessions, conversion rate, Buy Box percentage.
- Advertising performance. Spend, sales, ACoS, ROAS, CPC, and conversion across Sponsored Products, Brands, and Display, segmented brand vs. non-brand.
- Search term analysis. Which customer queries drive conversions and which waste spend, feeding keyword strategy, negatives, and listing SEO.
- Recurring cadence. Monthly and mid-month reports over defined periods, plus ad-hoc pulls when a question needs a number behind it.
How it works
- 1
Connect
You authorize SellerGoat through Amazon's official SP-API OAuth page. We never see your password; Amazon issues us a scoped access token. Revoke anytime in Seller Central under Apps & Services.
- 2
We run operations
Our team manages your catalog, pricing, inventory, advertising, fulfillment, and buyer communications day to day using the platform.
- 3
You get visibility
Recurring reports delivered on a set cadence, plus ad-hoc pulls whenever you need a number.
Ready to see what a SellerGoat engagement looks like for your brand?
Tell us about your brand. We reply within 1 business day with a scoped quote. No spam, no obligation.